Our Mission Statement:

Plastic-Free Hackney is a campaign group committed to creating a cleaner and greener community for everyone. We aim to do this though a circular approach:

  • Raising awareness of the issues of single-use plastics and working with groups to find sustainable alternatives
  • Organising litter picks and community events to remove plastic pollution from our environment.
  • instigating planting projects that benefit both the community and our natural world.
Get Involved:

Looking to join an upcoming event or litter pick? See our events page.

Take action and join our campaign team! Email Bettina at hello@plasticfreehackney.com


About Us:

Bettina Maidment

Hi, I'm Bettina, a married mother of two young boys, living in Hackney, East London.  I've always hated waste in all of its guises and plastic had always been a big bugbear of mine; it seemed crazy that something as durable as plastic was designed to be disposed of after just one use (hence a cupboard full of empty tubs and pots in place of store-bought Tupperware!)

So, in January 2017, I decided enough was enough and I set out in eliminating as much plastic from mine and my family's lives as possible with ambitions to live a 'zero waste' lifestyle.  Whilst I have not completely abandoned the idea of reducing my rubbish to fill a mason jar I have come to accept the reality that I'm not going to get there for quite some time and instead focus on plastic reduction as much as possible.

Embarking on this journey has however taught me so much and through the process of slowing down and evaluating what and how I 'consume', every aspect of my life has changed - aside from my primary goal of waste reduction I believe I now lead a much more sustainable life;  it hasn't always been easy and I've been incredibly frustrated at times but I wouldn't go back to living any other way.


Daisy Hutchison

I’m Daisy and I live in Hackney with my husband, our 2 children, 2 rabbits and a disappointing number of clothes moths. I’m a cycling, singing, feminist who believes in the importance of community and the innate good in humans.

I have been cutting down my own waste since the end of 2017, around the time of Blue Planet 2, but was frustrated that my efforts weren’t enough, and that ranting to my family and friends was neither the most effective use of energy nor much fun for them. I met Bettina through Instagram after she posted a shout-out for help to rid Hackney of single-use plastics. She is someone who talked about plastic way more than me with a passionate drive to make change happen.

When just 10% of a population is committed to an idea, it’s inevitable that idea will eventually become the prevailing opinion of the society. That’s a positive drive when thinking about how to change our habits with plastic. We don’t need one person living a perfect plastic-free Instagram glorious life, just loads of us making permanent changes in our habits. And that is do-able.



For some of our activities, such as monthly litter picks, we operate under the Surfers Against Sewage banner as a Plastic-Free Community. Across the UK there are over 600 SAS community groups working hard to reduce the ubiquity of single-use plastics in their villages, towns and cities. One example is the brilliant Plastic Free Roman Road just south of us in Tower Hamlets.

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